Mockup — Apify-Backed GBP Audit

This is a static preview with sample data showing the proposed layout. Each section is tagged with its data source: Verified = real data pulled from Google Maps via Apify, AI-Estimated = AI fills the gap where Apify has no data, and Unavailable = data we can't get and won't guess.

Back to live audit
Google Business ProfileVerified

Audit Report

Google Business Profile optimization audit

Pipe Spy, Inc.
1108 26th St
Oakland, CA 94607
Audit Date: Nov 5, 2026
4.9 (208 reviews) (510) 465-3000 Website
View Live Google Business Profile

Opens the public profile via Google Search — this shows the Services and Photos tabs that the Maps view hides. Use it to verify any AI-estimated data against the real listing.

Or view on Google Maps
58/ 100
Needs WorkAI-Estimated

The profile has solid review volume and a working website, but posting cadence is weak, owner responses to reviews are inconsistent, and the photo library hasn't been updated in months. Biggest opportunity: respond to every negative review and resume weekly GBP posts.

Score blends verified Apify metrics (reviews, photos, responses) with AI qualitative assessment.

Review Breakdown

Verified
4.9(208 reviews)
5
80 reviews
4
31 reviews
3
9 reviews
2
3 reviews
1
4 reviews

Star counts pulled directly from Google Maps — no estimation.

Reviews Needing a Response

3Verified
Marcus T.
Sep 14, 2026

Waited 40 minutes past my appointment time. No one acknowledged it.

Priya K.
Sep 8, 2026

Cleaning was fine but the front desk seemed rushed and dismissive.

D. Ramirez
Aug 29, 2026

They cancelled my appointment the day of. Very frustrating.

Owner-response status verified per review — Apify returns responseFromOwnerText for each.

Photos Report

Verified
24
Total Photos
0
Last 30 Days
2
Last 90 Days
2026-05-12
Last Photo Added

24 photos, mostly interior and treatment-room shots. No new photos in over 4 months.

Posts Report

AI-Estimated

Apify does not return GBP post data

Apify does not return GBP post data. This section is AI-estimated from web search and may be less reliable.

Based on web search, the profile appears to have infrequent posts. Exact post count and dates could not be verified.

Post Count
Not verifiable
Last Post Date
Not verifiable
Post Frequency
AI estimate only
Verify Posts on Live Profile

Options: (1) keep this section AI-estimated and label it clearly, (2) drop the Posts Report entirely, or (3) supplement with the official Google Business Profile API for your own clients only.

Issues Found

5AI-Estimated
High2 issues
No owner response to 3 recent negative reviews· Engagement
Apify data: 3 of the last 12 reviews (1-3 stars) have no owner response.
Business description missing or too short· Info
Apify data: description field returned null/empty.
Medium2 issues
No new photos in 4+ months· Media
Apify data: last photo uploaded 2026-05-12.
Inconsistent posting cadence· Posts
AI-estimated — Apify does not verify post dates.
Low1 issue
No secondary categories set· Info
Apify data: only one category returned ('Dental clinic').

Issue detection is AI-driven but grounded in verified Apify data (e.g. "no owner response" is backed by real review data, not a guess).

Looks Good

3Verified
Strong review volume for the area· Reviews
Apify data: 127 reviews, 4.3 avg — above local benchmark.
Working website linked· Website
Apify data: website field present and resolves.
Hours complete and current· Info
Apify data: openingHours array populated for all 7 days.

Data Sources Summary

Verified via Apify (Google Maps scrape)

Business name, address, phone, website, categories, hours, overall rating, total review count, star distribution, full reviews (incl. owner-response status), photo count + dates.

AI-Estimated (grounded in verified data)

Overall score, qualitative issue analysis, opportunity summary, GBP post cadence (Apify has no post data — this is the main gap).

Unavailable

Exact GBP post count, post dates, post types. Claim/verification status (cannot be determined from public data).